More companies are spending their marketing budget online as consumers stay at home under quarantine. In fact, company leaders plan on spending over 50% of their marketing budgets on digital services.
As a growing architectural firm, you need a way to reach your customers. Search engine marketing and other digital marketing services can give your firm the boost it needs.
Before you choose an agency and its Philadelphia digital marketing services, it helps to have a plan. Here are three tips that can help you find the services you need.
With these tips, you can choose an experienced team capable of helping you accomplish your goals.
1. Understand Your Goals
Before you start exploring different Philadelphia digital marketing services, it helps to know what you need.
First, consider your overall business goals. Are you trying to generate more awareness for your business? Do you want to step up sales for a specific product or service?
Try to establish SMART (Specific, Measurable, Attainable, Results-Driven, Timely) goals. Maybe you want to boost sales for Product X by 15% in the third quarter.
Once you know your goals, you'll find it's easier to determine the services you need.
As you make a list of the digital marketing companies in Philadelphia, make a note of their services. Do any of the companies specialize in a specific service? Do you need a single service or do you want to work with a full-service agency?
Understanding your goals will help you narrow down your options. Otherwise, you could end up with a digital marketing firm incapable of accomplishing your goals.
2. Know Which Services You Need
Now that you have a direction, you can determine which services will best help you accomplish your goals. A few digital marketing services include:
- Brand development
- Content creation
- Web design and development
- Search marketing (search engine optimization and pay-per-click advertising)
- Social media marketing
Using multiple digital marketing services can improve your entire sales funnel. If you're out-of-date with specific strategies, your customers will take notice. After all, clients want a smart, relevant architectural firm they can trust.
Here are a few marketing services to consider and how they can help accomplish your goals.
It can take five to seven impressions before a client even remembers your brand. If your brand isn't consistent across all marketing channels, consumers might not recognize you. You'll struggle to build brand awareness and recognition as a result.
In fact, consistency across all platforms can improve revenue by up to 23%. Even using a unique color can improve recognition by up to 80%.
Your brand isn't just a unique color palette, though. It also includes your logo, imagery style, and font style. What about your voice, tone, and brand's personality?
These components will help you stand out from competitors. Otherwise, you'll fade into the background.
If your brand is outdated, consider looking into digital marketing in Philadelphia. Your brand will become the backbone for the other marketing services on our list.
Once you develop your brand, you can showcase that brand through unique, high-quality content. Content marketing gives you a chance to reach and educate your target audience. You can use content to boost brand awareness, website traffic, and conversions.
Make sure your content ends on a strong call-to-action (CTA). A compelling CTA will encourage people to fill out a form on your website to contact you.
Once you develop your content, you can share it through email marketing, search engine optimization, or social media.
Content creation can also help you become a thought leader in your industry. Sharing your experience and expertise will help build brand awareness and trust. Clients will know they can come to your architectural firm with their questions.
As you speak with different digital marketing companies in Philadelphia, ask about the different content they can create. Look for a range of content, including blog posts, videos, infographics, quizzes, and polls.
Web Design and Development
Where do you plan on posting all of your new content? You'll need a fast, sleek website that reflects your brand. Website design and development can ensure you have a website that keeps visitors clicking and exploring.
Ask the marketing agency about their web design and development capabilities. Can they modernize your current website? How will they improve page speed?
A slow website could scare off visitors.
Do they provide IT managed services that can protect your business?
Consider user experience (UX) design trends. A minimalist design can keep people on your site longer.
Make sure they can optimize your website for mobile devices, too.
Search marketing strategies like SEO and PPC can boost brand awareness, website visits, your credibility, and conversions.
SEO allows your content to rank higher on Google. The higher you rank on Google's search pages, the more potential clients will see your website.
PPC ads can help you appear on search pages, too. You can also create ads for social media platforms like Facebook, Instagram, and LinkedIn.
Ask the agency if they're trained and certified for SEO and PPC.
Social Media Marketing
Social media is a great way to engage with your customers. Ask the agency if its Philadelphia digital marketing services include social media. Which platforms can they help you with?
3. Search for Experienced Experts
Once you know what you need, you can start narrowing down your options.
First, check online for reviews. Look for a digital marketing agency Philadelphia companies love and trust. Researching their clients can help you understand the agency's abilities.
Don't forget to ask for case studies. Case studies can provide proof that the agency was successful at accomplishing its client's goals.
Does the agency have experience working with architectural firms? Their past experience could benefit your firm. The agency will know exactly what to do to help your business.
Next, review the contract. How does the agency track its progress with your campaigns? What metrics will they review and how often will you get a report?
These tips can help you find the experienced digital marketing firm you need.
Philadelphia Digital Marketing Services: 3 Tips for Growing Architectural Firms
Give your business and boost! By finding Philadelphia digital marketing services you can trust, you can start generating more leads. Your architectural firm will grow, allowing you to stand out from your competitors and improve your ROI.
Require support for your architectural firm? We're here to help. Learn more about our services today!