One of the most important tools of a modern marketing plan is social media. With the various platforms leveraged correctly, social media could be the best way to expand your brand and gain vital exposure. Pinterest, the newest major social network which all about sharing images, has recently had its layout overhauled and new features introduced. Businesses can really benefit from these enhancements.

Here’s a brief overview of the new features introduced with Pinterest’s recent layout changes.

How to get the new layout

Before you can use these features, it would be a good idea to upgrade to the new layout. While, like other social media services, this will be happening automatically over time. Unlike other platforms, the new layout is available for all users to switch to when they feel ready, however when you switch to the new layout, you will not be able to go back to the old one. Here’s how you can switch:

1. Log in to Pinterest.
2. Hover your mouse over your profile/business name at the top-right of your profile.
3. Click Switch to the New Look.
4. Select Get it Now. Note: If you press this, you likely won’t be able to switch back to the old layout.
5. Press Okay from the Welcome to your new look! pop-up window.

When the new layout loads, you’ll notice that the pins are bigger, the category button has been moved to the left side of the profile beside the Search bar. You’ll also notice that the comment button has been moved from the pins, you can access it by clicking on the image. On top of cosmetic changes, two useful functions that businesses will find beneficial.

Discovery

Now, when you look at an individual pin (click on the image), you will notice a number of changes.

• You can see all pins on the same board.
• You’ll also see pins from the same website. For example if you pin something from a restaurant, you’ll now see similar pins from the same website.
• Most importantly, you’ll now be able to see what other people have pinned along with the same image.

This will make it easier for users to discover what other people are pinning. For your business this means potentially higher exposure. Think of this as something similar to the way Facebook works: If a person likes you, the chances of this like showing on their friend’s profile, and that friend visiting your Page is higher. It’s kind of like easy brand exposure.

Analytics

Arguably the most useful feature added recently is Pinterest Analytics, which allows you to see if your pins are being clicked on or shared, and the general success of your activities. This will go a long way in helping you determine the overall success of your Pinterest oriented efforts.

The main caveat with this is that your profile/business’s website needs to be verified and connected with your profile. If you have an unofficial Pinterest account, you can change it to a business one by:

1. Logging into your Pinterest account and going to business.pinterest.com.
2. Pressing Convert your existing account and choose your type of business.
3. Entering the relevant account information like the name of your business, address and website.
4. Agreeing to the new Terms of Service.

If you would like to have a new username or account simply go to http://business.pinterest.com/ and press Join as a Business. You will be asked to set your account information, username, etc. You will need to verify your account which will involve you having to download a file and upload it to the server that hosts your website. We, or your web hoster can help you with that.

After your account is verified, you will notice that if you hover your mouse over your account name a drop-down list should pop up with Analytics being about half way down. Click on that to be taken to the section.

This section will display a bunch of graphs including:

• The number of daily pins and pinners on your site.
• The number of re-pins you have done.
• How many times your content has been repinned.
• The number of clicks and website visits.
• The most clicked and repinned pins.
• The number of times your pins have been seen.

Overall, Analytics is a useful tool that will give you a clear picture of what is working and what isn’t. If you pinned a picture of a dog and noticed that it got zero pins while another got hundreds, it may be a good idea to create/look for more similar content.

If you are looking to integrate Pinterest into your business’s social media strategy or would like or learn more about how to use the service, please contact us today.

It can be argued what the most important invention of the last 100 years has been, but many would agree that the computer has to be among the top. These complex machines helped usher in the information age. Unfortunately, they come with a downside: Destructive malware such as viruses have become a major problem for businesses because viruses have been built up to such mythical proportions that many users simply don’t know fact from fiction.

Here are five common myths about viruses that confuse people, and the truths associated with them. Before we delve deeper it would be a good idea to explain what a virus is.

A virus is a computer program that infects a computer and can generally copy itself and infect other computers. Most viruses aim to cause havoc by either deleting important files or rendering a computer inoperable. Most viruses have to be installed by the user, and usually come hidden as programs, browser plugins, etc.

You may hear the term malware used interchangeably with virus. Malware is short for malicious software and is more of an umbrella term that covers any software that aims to cause harm. A virus is simply a type of malware.

Myth 1: Error messages = virus
A common thought many have when their computer shows an error message is that they must have a virus. In truth, bugs in the software, a faulty hard drive, memory or even issues with your virus scanner are more likely the cause. The same goes with if your computer crashes, it likely could be because of something other than a virus.

When you do see error messages, or your computer crashes while trying to run a program or open a file, you should scan for viruses, just to rule it out.

Myth 2: Computers can infect themselves
It’s not uncommon to have clients bring their computers to a techie exclaiming that a virus has magically appeared on the system all by itself. Despite what some may believe, viruses cannot infect computers by themselves. Users have to physically open an infected program, or visit a site that hosts the virus and download it.

To minimize the chance of being infected you should steer clear of any adult oriented sites – they are often loaded with viruses, torrent sites, etc. A good rule of thumb is: If the site has illegal or ‘adult’ content, it likely has viruses that can and will infect your system if visited, or files downloaded from there.

Myth 3: Only PCs can get viruses
If you read the news, you likely know that many of the big viruses and malware infect mostly systems running Windows. This has led users to believe that other systems like Apple’s OS X are virus free.

The truth of the matter is: All systems could be infected by a virus, it’s just that the vast majority of them are written to target Windows machines. This is because most computers run Windows. That being said, there is an increasing number of threats to OS X and Linux, as these systems are becoming more popular. If this trend keeps up, we will see an exponential rise in the number of viruses infecting these systems.

Myth 4: If I reinstall Windows and copy all my old files over, I’ll be ok
Some believe that if their system has been infected, they can simply copy their files onto a hard drive, or backup solution, reinstall Windows and then copy their files back and the virus will be gone.

To be honest, wiping your hard drive and reinstalling Windows will normally get rid of any viruses. However, if the virus is in the files you backed up, your computer will be infected when you move the files back and open them. The key here is that if your system is infected, you need to scan the files and remove the virus before you put them back onto your system.

Myth 5: Firewalls protect networks from viruses
Windows comes with a firewall built into the OS, and many users have been somewhat misled as to what it actually does, and that firewalls can protect from viruses. That’s actually a half truth. Firewalls are actually for network traffic, their main job is to keep networks and computers connected to the network secure; they don’t scan for viruses.

Where they could help is if a virus is sending data to a computer outside of your network. In theory, a firewall will pick up this traffic and alert you to it, or stop the flow of data outright. Some of the bigger viruses actually turn off the firewall, rendering your whole network open to malware attacks.

What can I do?
There are many things you can do to minimize the chances of infection. The most important is to install a virus scanner on all of your systems, keep it up to date and run it regularly. But a defensive strategy like this isn’t enough, you need to be proactive by:

• Not installing programs from sources you don’t know or trust
• Being weary of any program that asks you for your password
• Not installing any browser add-ons or plugins suggested by websites. Instead, download them from the browser’s app store, or the developer’s website.

If you are worried about the security of your systems and network, call us today. Our team of security experts can work with you to provide a plan that will meet your needs.

Email has become the go-to communication medium for businesses of all sizes. It’s not uncommon to see people emailing one another when they could just as easily talk. While it is incredibly popular, many emails are poorly written, leading to confusion and both parties having to take time out of their busy days to clarify. This can make you unproductive, and the best way to stop this is by writing good emails to begin with.

Here’s six tips that can help ensure that the emails you send get your message across. By writing quality emails, you could see your productivity increase as you will have more time to do your work instead of clarifying sloppy emails.

1. Have a clear decision or action
99% of the emails you send are to ask someone to take an action, make a decision, reply etc. So, before you write any email pause for a minute and ask yourself: Why am I writing this and what do I want the recipient to do with this email?

If you can’t provide a clear answer to these two questions, you may want to try contacting the recipient through another medium, or take some time to think and come up with an answer.

2. Write it backwards
Once you know why you are writing your email, the actual writing becomes a lot easier. Because you will most likely be asking the recipient to do something, why not start with the request. Simply write down, in clear English, what you want done.

It’s important to be as clear and direct as possible to avoid any confusion and potential follow up emails that will distract you. Once you have stated what you want, then you can provide justification to your request, or background information.

The reason this works is because many business owners/managers/employees are busy, they don’t have time to read a whole report’s worth of information that ends with a request. Most of the time they will just skip to the end anyways, so why not put the most important part – the action that you want them to take – at the beginning.

3. Use lists
Many poorly written emails aren’t actually poorly written. They are just formatted in an inefficient manner. In most English classes, students are taught to develop their ideas or arguments through logical paragraphs, while having only one point to each paragraph.
Pause for a minute and think: If you get an email asking you to make a decision on what product to buy with five paragraphs each talking about a benefit or reason, would you actually read the whole email? Chances are the answer is no.

To be more efficient, break your ideas/reasons/arguments into a list. You can usually summarize the majority of main ideas of each paragraph into a single sentence. This makes them easier for you and the recipient to read.

4. KISS
We don’t mean you should kiss your monitor. In this context, KISS stands for Keep It Simple and Straightforward. You shouldn’t have long essays or arguments with lots of padding. Get to the point immediately and provide the essential information.

If you find yourself writing an essay or long report, email is not the medium you should be using. Instead put your thoughts into a word document that you attach to the email. In the email itself put a brief overview along with the most important points and tell your recipient to check the attachment for more information.

5. Have a relevant subject line
The subject of your email is like the title of a report or news article. Without a solid subject, the chances of your email being opened and read are low. It would be a good idea to write your whole email first, then the subject.

A good subject line can A) Interest the recipient enough to get them to open it and B) Provide enough insight so the reader can infer what you want. If you look over a subject line of an email you are about to send and see that it doesn’t make sense or reference the email itself, it would be a good idea to re-write it.

6. Proofread everything
This may make sense now, but we are all guilty of writing an email and pressing send without reading the content over. Once you hit send, the damage is done, you won’t be able to get the email back. That’s why it’s a good idea to read over your email after you finish.

You should look for any obvious spelling and grammar errors along with ensuring that the content makes sense. If you think it’s ok, then you can probably go ahead and send it. If you are the least bit hesitant, walk away from it for a few minutes then come back and read over it again. You will likely be able to see a couple of changes.

There are many options at your disposal that allow you to enhance your and your company’s productivity. Contact us today to see how our systems can help.

When it comes to operating a business, you are always walking a fine line, trying to balance costs and profits. This means you are probably eager to cut costs whenever possible. One area that has likely demanded a large investment is technology. The problem with technology is that it can be hard to keep costs at bay, especially when it breaks down.

Here are five ways you can reduce IT spending.

Backup everything If your business is like most other small to medium companies, the majority of your important files are located on one server or maybe a couple of computers. Technology doesn't last forever and the machine where you have your data stored on will eventually stop working.

When it does, you will have to replace it, and your files that were on it could be lost. The cost to recover them will be high. To minimize this risk, you should invest in a solid backup platform that runs on a regular basis.

Yes, this will cost money now, but would you rather have a copy of your systems and data from Yesterday which can be easily implemented when you have a problem, or would you like to pay to maybe recover year's worth of data? Backups will save you costs in the long-run, not to mention the stress they will help you avoid.

Have a strict anti virus policy The idea that your employees won't download programs or browser extensions simply because you tell them not to is like telling a child not to eat candy; they are still going to do it. By simply having computers and devices accessing the Internet through your network, you are at risk. If your systems are hacked or infected, you can face lost data, high recovery costs or worse.

How do you minimize the chance of malware infections and the risk of being hacked? Antivirus software and security solutions installed on every computer that can be run from one machine are your answer. This makes it easier for you or your IT partner to ensure all of your systems' antivirus software is up to date and scanning when it should be. This will minimize the chance of infection and keep costs down.

Document everything As your company grows, you will start to use more technology. Over time, it will need to be replaced, and you likely won't be able to afford replacing all your systems at once. This means that you will have to track down the systems, software, etc. that need to be replaced; which will take time and cost you money.

If you take steps to document all of your systems, computers, software, etc.; where it's located; when it was implemented; who is in charge of it, etc., you will be able to track things down quickly when needed, thus managing your systems better. This time saving measure will cut your costs.

Look into a CRM/ERP/HRM solution There are so many software solutions out there that can help you plan and run your operations. If you've been tracking employee data or planning using a simple spreadsheet, you could be getting more out of a tailored solution.

Solutions like Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) or even Human Resources Management (HRM) can help you spot hidden costs or even plan more efficiently, which will reduce costs well into the future.

Look for fixed-price solutions A major problem with all technology related systems is that predicting costs is nearly impossible. You simply don't know when/if an important piece of hardware will fail. This becomes even harder if you don't have expertise in tech.

One of the best ways to save money on IT costs is to outsource. Almost every IT provider offers flat-rate services that cover your systems and can ensure you maximize your IT investment. This makes budgeting for IT easier, as you know what your monthly costs will be. You can then focus on your business, and over time will see a decrease in IT costs.

If you are looking to cut your IT expenses, why not contact us. We may have a solution that will ease the budget burden.

With technology advancing at such a rapid pace, it is hard for small and medium businesses to keep up with the new software and computers. One tech trend that has enabled users to get more out of their existing hardware is virtualization. A cool thing about virtualization is that it enables users to access their desktops from nearly anywhere, including their mobile devices. VMware has recently introduced a new feature that makes mobile access of a Windows desktop even better.

In mid-March, VMware announced Unity Touch, an app that allows users to view, open, run and manage Windows files and applications on their Android and iOS devices.

What exactly is Unity Touch This app takes your existing Windows desktop and makes it more manageable and easier to use on mobile devices. This feature is part of the Horizon View offering from VMware which allows administrators to virtualize the desktop environment, and users to access their desktop from anywhere.

Unity Touch takes Horizon View desktops and makes them easier to use on a touchscreen device. When it's introduced, you will be able to log in to your desktop and access your files and applications.

How does Unity Touch improve desktop access on mobile devices? One of the most important parts of the Windows environment is the Start menu. It's what the majority of users use to access their files and run applications. On mobile devices that connect to a virtual desktop, space is limited, so having a full start menu just doesn't cut it. This app essentially makes the Start menu an 'app drawer' on the left-hand side of your screen - think of any screen where you can select apps on your mobile device.

There's a little tab, located in the middle part of the left-hand side of the screen that you can press to bring up a list of files and apps that you can scroll through. This list also functions as a kind of launch center where you can switch between open programs, close them or even manage files.

Will my business find it useful? If you travel lots, or have to be away from your computer and don't want to carry a laptop with you, this could be a solution for you. You do need to have a VMware Horizon View Desktop version 5.2, the Horizon View Client 2.0 installed on your mobile device, as well as an Android, iPad or iPhone.

If you are interested in accessing your desktop from a mobile device, contact us today. We can work with you to develop a solution.

Data: A set of values that belong to a set of items, is important to every business; it is largely useless in it's raw form though. Through the use, manipulation and analysis of data we get useful information that we can use to make decisions, gauge the health of our company or even tell how popular our Facebook Page is. While it is important, data can be hard to analyze without the right tools.

Here's a brief overview of five data analysis tools that you could use in your business.

BigML

One of the more common uses of data is to help a business manager make predictions. We all know predictions are among the hardest things to do. Enterprises hire staff and invest in systems solely with the aim of making predictions. If you're a small business, you likely don't need expensive software that is hard to use.

Enter BigML. How it works is you define and upload a set of data and format it. BigML will then take that data, help you to create a prediction model which you then can apply 'what-if' variables to and have it generate predictions. The site runs on credits; you pay for a set amount of credits and each part of the process - dataset, model and prediction - is worth a certain amount of credits. Prices start at around USD$6.50 for credits, which gives you 10MB of data, 5MB worth of models and 10K predictions based on this data.

Wolfram|Alpha's Facebook Reports

WolframAlpha is a search engine that collects data and uses algorithms to interpret it. One feature of this site is that you can develop reports, one of the more useful being Facebook Reports. You can access the report feature by clicking here. Alternatively, you can go to the WolframAlpha website and search for Facebook.

This report provides users with a glimpse into their Facebook Page's information. It provides you with information on who are the most active posters, how many shares/likes, etc. you get and other useful information in easy to read charts and graphs. The key here is that the report can show you how customers access your Page and where they come from. You could use this information to see what posts users liked and didn't like, and provide more engaging content.

The basic version of the report is free. More advanced controls and data analysis is available for USD$4.99 a month.

Many Eyes

Many Eyes is a data analysis and visualization tool developed by IBM Research. If you already have data sets then you can upload them to the website and use one of the many different visualization tools to create charts, graphs, etc.

A cool feature of this site is that it has the ability to analyze written documents. Say for example you are writing new content for your website, you can copy and paste the content and get a visual representation of the words you use, how you connect words, etc. If you have a set of keywords you would like to use for SEO and search purposes, you can manually compare them with the visualization. If you notice that an important keyword is missing, or not represented enough, you can go through and re-write the copy a bit.

Best of all, it's free.

Tableau Public

If you have an idea about Business Intelligence, or have worked with data on a regular basis and have sets that are structured, Tableau Public is probably the most powerful free analysis tool available for small businesses.

While powerful, it isn't the most user-friendly of options. To get the most out of this program you are going to need to know the basics behind data analysis. If you feel comfortable with the basics, you'll be creating dashboards, charts, interactive graphs, maps, etc. that look great and can be embedded on your blog or website. Oh yes, did we mention it's free?

Excel

Big data is all the rage these days, it's hard not to hear techies and data specialists talk about it. While it is an important part of many large businesses' data analysis practices, the truth is many small businesses don't need big data just yet. If you have simple data you need to analyze e.g., how many hours have your five employees worked this month? Why not stick with simple spreadsheets like Excel or Google Spreadsheet.

As long as you have data entered in a logical way, you can easily create graphs and charts that can help you visualize and analyze your data.

Presentations containing charts and graphs are a part of every business - some managers give presentations on a daily or weekly basis, while others do it once in a blue moon. The tool most business owners use to create and deliver presentations is Microsoft's PowerPoint. While PowerPoint is great, it isn't exactly easy to put a chart or graph into any presentation, or is it?

Here's how you can take data from spreadsheets in Excel and turn it into graphs and charts in PowerPoint.

Before you start

Before you can transfer data from Excel, you should take a look at the spreadsheet. If you have a ton of data and only want to take a certain chunk to make your graph, it would be best to copy and paste it into a new Excel workbook. This way, you can get the data from Excel to PowerPoint easily and turn into a graph or chart.

The key idea here is that you don't want to do a data-dump - putting every single number, most of which could be useless - into a slide. You want to take only the most relevant information from the spreadsheet. It's easiest to do this on a slide-by-slide basis, after you have setup the presentation outline. Copy the information only pertaining to that one slide. If you're not sure whether it will be useful or not, it likely isn't, so don't take it.

Create the graph/chart

Once you have only the data you are going to need for the chart, you can switch over to PowerPoint and go to the slide where you will put the chart. This can be done by:

1. Clicking on the slide's body field - where you enter the main text of the slide, below the title.
2. Selecting the Insert tab from the top of the screen and clicking on Insert Chart. Note: This will only work if the slide's layout supports Content. To change the layout of the slide, right-click on it and select Layout, then pick one that says Content.
3. Choosing the type of graph that's relevant to your data from the window that pops up and pressing OK.
4. Deleting the information in the dummy Excel spreadsheet that comes up by left-clicking and dragging over the content. It will be highlighted and pressing Delete will get rid of it.
5. Copying and pasting the information from the Excel spreadsheet you setup earlier into the window in PowerPoint. Be sure to click on A1 before you paste it.
6. Renaming the chart by double-clicking on the title above the cells.

You can click back to the slide to look at the chart. Often times the data will be opposite. For example, the date will show on the X axis, when it should be on the Y. If you click on the chart, and select Switch Row/Column in the ribbon above the slide, you will be able to re-arrange the information.

Time to format

It's highly unlikely that the graph you placed into the slide is formatted the way you want, or even optimized for your audience. Here are four tips to help you format it so it not only looks good, but can be seen when you give your presentation.

1. Don't get too flashy - Yes, there are a large number and variety of charts available. No, they are not all good for presentations. It's best to pick a simple layout - stick with the classics: Pie, Bar and Line. Don't pick 3-D charts as they are hard to read and can confuse the audience. Also pick colors that can be seen. For example, light green, yellow, grey, etc. can hardly be seen on most projectors.
2. Use big text - It may look big enough on your screen, but you can be sure it isn't going to be big enough for your audience. Use the biggest font size possible, and limit any explanation text.
3. Remove Gridlines - But Gridlines make it easier to determine amounts don't they? Yes, on reports. But this isn't a report, it's a presentation, so it's ok to be general. Gridlines will just confuse your audience, and make graphs look cramped. Remove them by clicking on any grid line in the middle of the graph, and pressing Delete on your keyboard.
4. Test it - Before you give the presentation, it would be a good idea to test the presentation on a screen that is similar to the size you will be presenting on. If that's not possible, get a colleague to look over it. They will likely be able to point some changes out - if need be.

Having attractive graphs in your presentations can go a long way in keeping your audience engaged, and it could increase the chances of your message sinking in. If you would like to learn more about how you can leverage PowerPoint or any of Microsoft's other programs in your office, please contact us today.

One of the more popular debates about the Internet is who exactly owns your data and information when it goes online? Most of the information regarding this is held in the Terms of Service, which most people click and agree to without reading. The interesting thing about this is that web oriented companies usually update their policies on regular basis and often introduce changes you may not be aware of. With so many websites, it can be a chore to keep track of all these changes, luckily there is an online database that makes this easy.

Terms of Service for websites change on a fairly regular basis, and many of us simply have no way of knowing if and when such changes have been made, and what exactly has been changed. That's why a group of lawyers and professionals started Docracy. According to the website, "Docracy is a home for contracts and other legal documents, socially curated by the communities that use them." The company aims to make legal documents freely available.

Part of this site is the Terms of Service section which is a database of over 1,000 popular websites' Terms of Service and Privacy policies. It tracks them and notes when changes are made, and highlights these changes so they are easily found.

If you visit the site here, you can see a list of changes that companies have recently made, and clicking on one should give you basic change information. Clicking on See Full Changes will bring up the full doc with the recent changes highlighted.

Selecting See Full Directory will bring up every policy that the website tracks, and allow you to read them.

Is this useful for my business? Online law is very complicated, and many companies that run websites that you may have accounts with often don't make it easy for you to find legal contracts or policies. A good example of where Docracy is helpful is if you want to know who exactly owns your content stored on a popular cloud service. You can go to Docracy's database and quickly find the related Terms of Service. From there you can download the document and look through it, or view it on the site.

Basically this site can help you get a clearer picture on the various contracts you sign with websites, and how these websites plan to use your data. For many business owners, knowing exactly what other companies are going to do with your data can help you find a more secure solution. After all, being prepared with the correct knowledge is half the battle.

If you would like to learn more about Docracy, or how a change to a Terms of Service could affect your business please contact us today.

The computer is one of the most important inventions of the past century. While it is a magnificent machine, most users treat their computers like a black box. We know how to use it, but little do we know about what is inside. It's these components that allow us to communicate, run businesses and yes, even surf Facebook. As such, it could be beneficial to know a little bit about the internal workings of the modern computer.

Here's a basic overview of the seven essential hardware components of the modern computer that businesses rely on. These components are found in nearly every computer, and now many tablets and smartphones too.

1. Motherboard Think of the motherboard as the backbone of nearly any technological device. It holds all the major components of the computer, including the hard drive, processor, memory and peripheral ports like the USB. Most motherboards in computers, and to some extent laptops, are called expandable. This means that you can replace components as long as they are compatible. For example, you can take out a hard drive and replace it with another that has more storage capacity.

If you can't take parts out, you may see the term mainboard used. This term is usually applied to devices like TVs, washing machines, refrigerators, and so on.

2. Networking cards Networking cards, or network interfacing cards, may be separate cards or integrated into the motherboard. Their purpose is to provide a way for your computer to connect to the network and Internet.

Many new computers will have the network card integrated into the motherboard, along with other components. If you own a laptop, you can connect to Wi-Fi networks through a Wi-Fi card which is usually close to the outer edges of the device. Most desktops don't have this card, but you can purchase them if you want to be able to connect to Wi-Fi.

3. Graphics card A graphics or video card can come in two varieties - integrated or expansion. An integrated video card is connected directly to the motherboard and is usually found as a part of the processor. An expansion video card is a separate card that is connected to another part of the motherboard called an expansion port. The job of the video card is to create the graphics and images that can be shown on a monitor. Without one of these, we would not be able to visualize the data, and computers would be useless.

4. Processor The processor - also known as a Central Processing Unit or CPU - is the brain of the computer. Its job is to carry out the instructions of computer programs that are stored in the computer's memory.

The speed of a processor is measured in MHz or Megahertz. This measurement indicates how fast a processor can read electrical pulses. For example, a 100MHz processor can read 100,000,000 pulses of light in one second. As a reference, most mid to high-range computers have processors with speeds around 3.0GHz.

5. Hard drive The hard drive is where programs and files are stored. More traditional drives are called Hard Disk Drives (HDD) and are comprised of a series of magnetized disks which store the data. These disks spin under a magnetic arm which can read and write data.

Newer hard drives are called Solid-state Drives (SSD) and use electrical circuits to store data. These are much faster than traditional HDDs and are starting to be found in more and more computers.

6. USB ports The Universal Serial Bus, or USB, is a standard that covers a certain type of cable, connectors and communication. It is a standard way for computer components like mice, keyboards, phones, etc. to be connected to the computer. Nearly everything that is not a physical part of the motherboard or internal computer is connected using a USB connection.

The cool thing about the USB is not only does it allow you to use your computer as a communication device, but it also allows the connected device to draw electrical power from the computer, essentially transforming your computer into an electrical outlet. That's why you can charge your phone, or run an external hard drive simply by plugging it into your computer's USB port. This standard has become so popular that many computers now come with multiple ports - some with as many as eight!

7. Monitor ports Computers are great, but without monitors, they would be largely useless for everyday use. Monitors come in many sizes and varieties. Newer monitors can connect to your computer through HDMI or VGA ports. HDMI - High-Definition Multimedia Interface - is a newer format that can display high-definition images, while VGA - Video Graphics Array - is typically found in older monitors.

As technology advances, you will see fewer VGA monitors and connections in use, with many manufacturers offering monitors that only use HDMI.

This was just a basic overview of the essential components of a computer, if you would like to learn more about the machine you use on a daily basis, please contact us. We would be happy to sit down with you and give you a more detailed tour of the inside of your computer.

Operating a business is never easy. There is always something that threatens your business, and many disasters are simply beyond your control. These disasters are a part of business, and owners need to be prepared for almost anything. For many companies, the only way to prepare for adverse times is by developing a Business Continuity Plan.

Some companies are hesitant to adopt a Business Continuity Plan (BCP) because of the perceived costs and complexity involved. We won't deny that plans are usually on the complex side, but there are good reasons as to why your company should adopt one. Here's five.

1. Your business will be seen as more valuable Banks, venture capitalists and other investors tend to air on the side of caution, and as such will usually look to businesses that appear to be stable as more viable investment vehicles. Companies with a BCP are often seen to be more valuable, as they can address diverse situations better than those without. As a result, they will make the investor more money over time.

2. Compliance Big companies in a number of industries have had continuity plans for years and many have started to look for suppliers/vendors with continuity plans. Beyond that, some industries and government bodies have made BCP a requirement. If you are a vendor, supplier or even in specific industries, it is a good idea to have one in order for business to run smoothly.

3. Potentially lower insurance premiums Operating a business is filled with risks, and business managers are often looking for ways to minimize it. One way includes the purchase of insurance - many industries and situations require you to carry it. Generally, insurance providers will give more favorable rates to companies that take steps to minimize risk. A solid BCP will go a long way in showcasing how risk-averse your company is, which could lead to lower rates or at the very least, stable rates.

4. More efficient communication Developing a BCP involves constant, company-wide communication in order for it to be successful. For many businesses, this involves collaboration between team members who don't normally work together on a regular basis.

A BCP also fosters communication plans during disasters, both within the organization - most employees have a role, and will need to work together to pull through - and outside - customers, suppliers and other stakeholders will be contacting you. If your employees know how to communicate what needs to be done, effects of the disaster will be minimized.

5. Survival Recent natural disasters around the globe have highlighted that businesses without a plan will most likely be forced out of business. Having a BCP will minimize the chances of this, while preparing your business for survival.

If you are looking to implement a business continuity plan, or improve on an already existing one, please contact us today. We may have a solution for you.