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Measure engagement with Google Analytics

Measure engagement with Google Analytics

When you were new to the world of websites and analytics, your goal may have initially been to increase your business’s site traffic to maybe 50 visitors a day. Once you hit 50, you then reached 100 soon after, and then 200. Yet with each higher traffic milestone realized, you didn’t see the corresponding sales conversion.

Don’t make these 5 IT investment missteps

Don’t make these 5 IT investment missteps

Running a business is time consuming. You likely are so busy managing staff, looking for growth opportunities and satisfying your clients that you have little time to search for technology solutions that can benefit your business. Even worse, you may be so frustrated with your current IT system that you make an impulsive technology purchase that causes more harm than good.

4 nifty new Microsoft Office 2016 features

4 nifty new Microsoft Office 2016 features

With Google Apps and Office 365 revolutionizing the way people work, you may feel that Microsoft Office is quickly becoming a dated product that will soon be packed away to the back of the closet. But with the 2016 version set to launch in autumn of this year, Microsoft is looking to change your mind.

Dashboards assist in business functions

Dashboards assist in business functions

A dashboard is a business intelligence tool used to display metrics and key performance indicators (KPI) for organizations. The tool has grown in popularity over recent years, since implementing business dashboards has become cheaper and easier than ever before.

Facebook is about to bring ads to Messenger

Facebook is about to bring ads to Messenger

Say goodbye to your advertising-free Facebook Messenger conversations – the social networking giant has announced its plans to bring promotional messages into the fold. The private messaging feature of Facebook became one of the site’s newest features when it was recently branched off of the main platform. The move is not likely to win applause from Facebook’s users, but it marks an interesting turn in the platform’s development and also presents marketing opportunities for businesses. Here’s the low-down.

Is Google’s new Chromebook worth $1,000?

Is Google’s new Chromebook worth $1,000?

If you’re a fan of Google’s Chromebook line of laptops, you may be excited about their latest addition – the Pixel. Stocked with advanced features, such as a high-resolution touchscreen and USB type C ports, you may be chomping at the bit to get your hands on this brand spanking new piece of technology.

5 ways to stay productive in a power outage

5 ways to stay productive in a power outage

Power outages can be a most unpleasant surprise, especially when you’re in the middle of an important task with your clients via Skype or using the Internet to assist in your daily business activities. With that in mind, what can you do when you’re facing a power outage for hours? You can hardly loiter around waiting for it to come back – the longer your business stays offline, the more trust you lose from your clients.