Social media ROI for the small business

Social media ROI for the small business

For many small business owners, maintaining an active presence on social media can be a challenge. It takes time and money, and when you see little return on your investment it can be both perplexing and disheartening. If you’ve personally struggled with social media marketing, it may offer you some comfort to know you’re not alone.

Working from home, a key to BCPs

Working from home, a key to BCPs

Somewhere in your Business Continuity Plan (BCP) is a section detailing what is expected from employees during a disaster. Unfortunately, many companies end up overlooking this aspect of their BCP and assume their staff knows what to do. This can lead to problems, as employees won’t necessarily perform the functions required to keep your company operating.

The productivity-boosting tools you need

The productivity-boosting tools you need

Another week buzzes by and half the items on your to-do list are still sitting there untouched. It’s a familiar feeling for many of us, and life – both in and out of the office – only seems to get busier and faster-paced. If you’re struggling to keep on top of your routine tasks, let alone find time for the strategic thinking that will help guide the direction of your business, then more intelligent use of IT might be the answer.

Remembering 9/11

On the anniversary of 9/11 I am reminded of the important role technology infrastructure plays in protecting our country. Our next big attack on the U.S. could very well come from our computers and not an airplane or bomb. It could affect millions not thousands of U.S. citizens.